Context is King: Knowledge Sharing on Communications Tools at BBC Media Action

By Amy O’Donnell, FrontlineSMS:Radio Manager

Recently my colleague Flo and I visited BBC Media Action for a Knowledge Sharing session which focused on the use of innovative mobile technology to enable effective communication for social change. BBC Media Action (previously known as the World Service Trust) "uses media and communication to provide access to information and create platforms to enable some of the poorest people in the world to take part in community life. With a focus on programming that directly engages people in debate and discussion thereby encouraging  communication across political, ethnic, religious and other divides in society." We felt lucky to be one of the last visitors to their longstanding home in the iconic Bush House, London as the BBC is relocating from there after 70 years.

Often when people first hear about FrontlineSMS, it’s not just the software which inspires them, but the valuable lessons we learn from how the tool is being used. BBC Media Action works to directly engage people in debate and discussion through programming and this workshop explored the potential of SMS to open up participation.

To broaden participation, combine accessible communications channels

We explored how a radio station in Uganda is using FrontlineSMS to gather incoming audience feedback via SMS to put their questions to MPs while on-air; how FrontlineSMS is engaging citizen journalists in Indonesia and how the software is being used to run a news service for women in Sri Lanka. Introducing another popular open-source platform, we explained how the Ushahidi mapping tool was used in conjunction with FrontlineSMS for election monitoring by the Reclaim Naija project in Nigeria last year to illustrate reports in relation to their location. Many of these programs use SMS in concert with other platforms, whether radio, TV or the Internet - an important element of building a truly accessible, system that works for its unique context.

BBC Media Action’s own Jonathan Robertshaw shared his experience of using FrontlineSMS as a practitioner. He explained BBC Media Action’s role in a project run by ActionAid and infoasaid which which set up a food distribution alert and food price information system in Kenya in the aftermath of the 2011 drought. The project successfully took a multi-platform approach to improving communication between relief committees, food monitors and the public. The set-up gave people options, including voice (using an interactive voice-based software called FreedomFone); detailed SMS-based data collection (using  FrontlineForms, FrontlineSMS’ data collection tool); and text message (using FrontlineSMS’s core platform).

No matter how high-tech a program is, sometimes a low-tech solution can be the ‘killer app’ - the most impactful option. In the Isiolo program, the final message in the chain relaying information about the service to the public was distributed via a paper poster taped where communities could read it. The poster included a phone number, so that beneficiaries had the option to seek further information or stay up to date. Jonathan explained how the poster was not part of the original communications plan; the project and its communications mechanisms evolved and adapted to the context. Overall, the learning from this project demonstrates the importance of offering different communications options to meet different communications needs.

Technology is 10% of the solution

As the discussion with different Media Action project leaders delved into program specifics, we explored how technology often only represents a small proportion of overall project design. Looking at potential Media Action projects - including participatory audio dramas and humanitarian radio - reinforced how important it is not to lose sight of behavioral and cultural factors as well as critical delivery planning: outreach, messaging, integration, translation, verification and impact monitoring. One of the group asked how to anticipate the resources required to run a communication platform. Particularly when the volume of response depends on the level of interactive behavior, the group agreed there is no “one-size-fits-all” or “magic formula.” Program staff have to consider the context and stay flexible, tweaking the system to respond to the needs of their beneficiaries and staff as they develop. Resourcing this kind of responsiveness is critical and difficult, and there are costs in money and goodwill involved in introducing people to a new system, changing messages and systems too often.  The group agreed that, rather than committing to services which it may be difficult to estimate demand for, organizations should manage expectations and try to test ahead of time. Trying out communications in small trials or pilots can help scope people’s reactions.

The strongest message we took away from the session was practitioners’ motivation to learn about the different tools available in the communications toolkit. Often the design of a communication system is not about one tool, but the right tool or right combination of tools which suit the context. FrontlineSMS needs limited support and people are implementing projects all over the world using the software and tools readily available to them without requiring our team’s direct involvement. We're proud of how much that makes it a really sustainable piece of software for organizations working in the last mile, and a critical tool for long-term capacity-building.

Monitoring Conservation via SMS: Pact Use FrontlineForms in Cambodia

Guest post by Amanda Bradley, Director of Pact’s Community Forestry Partnership Program in Cambodia

The Oddar Meanchey Community Forestry REDD project is the first of its kind in Cambodia. This project was initiated in 2008 when international consensus crystallized around a mechanism called REDD (Reduced Emissions from Deforestation and Degradation), aiming to compensate developing countries that could successfully protect their existing forests. Since the loss of forests equates with approximately 20 percent of global carbon dioxide emissions, protecting existing forests is seen as a significant part of the solution to global warming.

The key idea behind the Oddar Meanchey project is that if the thirteen participating communities can stop the deforestation in the 64,000 hectares of forest that they have been given rights to manage, then they will earn money through the voluntary carbon market. Over the course of the 30-year project, these credit payments will be used not only to strengthen forest protection efforts, but also to boost the local living standards of 10,000 participating households.

One of the most challenging aspects of the REDD project development is the design and activation of the project monitoring system. In order to comply with international standards, it is necessary to provide comprehensive data to prove that the project actions have resulted in reduced deforestation. In general, communities conduct patrols several times a week to monitor and prevent illegal logging, hunting, and encroachment. In order to streamline the process of data collection, Pact decided to trial FrontlineSMS’ data collection tool, FrontlineForms, with several community leaders to see if the system could be used to efficiently collect field data during forest patrols.

Pact’s first step was to design a simple Khmer language form that could be sent to community leaders to complete during patrols. We purchased several mobile phone handsets compatible with the system and Khmer language requirement (we used the Nokia 5130). Next, Pact’s team trained local leaders how to complete and submit a form. All of the community leaders had never used SMS (text messaging) before, so it took some time for them to get used to the idea of communicating this way, even though the text was in Khmer. However, as the trial progressed they were able to use FrontlineForms to send in information related to their forest patrols; including date, time and length of the patrol, number of patrollers, GPS waypoint for the starting point, fuel used, and presence or absence of illegal activity, wildlife sightings, and fire.

Overall, the trial was a success because it greatly reduced the time and effort to collect field data. Community leaders logged a total of 28 patrols. They said that they were happy to use the system, and appreciated the automatic response confirming receipt of their data. They also provided useful tips for further improvement of the system. For instance, they said that the Form needed to be adjusted to accommodate data for overnight patrols. They also learned that if patrolling in remote locations without telephone reception, they needed to wait until returning to the village before sending their Forms.

As a result of using FrontlineSMS, Pact was able to collect valuable data on the forest patrols which normally might take many days to compile. There is no longer a need for collecting and translating handwritten paper forms from all corners of the province. There are still some challenges - such as certifying data accuracy and avoiding double submission of the same Form - but as community leaders gain experience with the system, the submissions are likely to improve. Pact is now expanding our use of FrontlineForms to cover all of the communities in the project area. Pact will also gradually expand the number of Forms and variables handled by the system as communities become more familiar and comfortable with using FrontlineForms. Eventually, Pact aims to install an automatic alert for urgent issues such as illegal logging or fire to speed up response time from local authorities.

Use of FrontlineForms has the potential to save significant time and effort in data collection for REDD project implementation and reporting. And the more resources that are saved this way, the more credit payments available to support forest protection activities and community livelihoods.

For more information on Pact’s Community Forestry Partnership Program in Cambodia visit: http://www.pactcambodia.org/Programs/Program_CFP.htm.

You can also check out this in-depth report from Pact about their use of FrontlineSMS, and the lessons they've learned so far.

If you would like to connect with Amanda and others using FrontlineSMS in Cambodia then you can go along to a user meet-up in Phnom Penh due on 23rd April. For more information on this visit our community forum. There is a Meet-Ups and Regional Networks group on our forum to help enable FrontlineSMS users to connect with each other, and share lessons learned. So if you're a FrontlineSMS user why not join our forum and start sharing today!

Mobile meets health on the margins

The timing of this article could not have been better, given the discussions last week on the merits of mobile-based "cloud computing" and the clarification of our position a couple of days later. Despite advances in mobile devices and data connectivity, the need for mobile tools to also be able to work in less than optimal conditions is still as strong and as relevant as ever, as this use of FrontlineSMS by Telecoms Sans Frontiers in Nicaragua shows us all too well. "TSF - No Bugs In This Software That Fights Disease" (re-printed with the kind permission of SatNews.com) November 5th, 2009

"Since the beginning of October, Nicaragua is facing a huge rise of dengue cases, which has become a major public health concern in the country. The Health Ministry of the Central American nation (Minsa) has a crisis unit (SILAIS) which currently focuses its activities in response to both the dengue and H1N1 plagues. An Internet monitoring system has previously been set up to control the health situation in the country; nevertheless access to computer is often difficult in some regions where only few health centers are equipped.

Due to this serious situation, and the necessity to improve the collection of information, TSF, in collaboration with PATH (an international non-profit organisation that aims at enabling communities worldwide to break longstanding cycle of poor health) is reinforcing SILAIS’ capacities in Information and Communications Technologies.

In order to monitor the spread of the dengue in Managua and to conduct mobile health actions, TSF has been implementing for the first time a very innovative system based on a widespread, cheap and solid technology, GSM.

To set up the program, TSF uses FrontlineSMS software. Developed by a TSF partner NGO, FrontlineSMS is free, open source software that turns a laptop and a mobile phone into a central communications hub. Once installed, the program enables users to send and receive text messages with large groups of people through mobile phones. Thus, GSM technology is used to reach as many geographical zones as possible to control health issues in those areas. The server in SILAIS is connected with the 32 health units in Managua.

Each health unit has been delivered a mobile phone by TSF, so that they can send different kinds of information through SMS to the server. Hospital and health centers fill in predefined forms from their mobile phones and send them by SMS to SILAIS. Designed by PATH and the SILAIS, those forms provide data about the classic and hemorrhagic dengue cases, about the H1N1 2009 ones and the need for medicines when the stock nearly runs out. Once the forms received, the server stores information and puts them in databases in order to facilitate statistical analysis, on Excel format for example.

TSF provides two-way communication to health units enabling SILAIS to receive a daily report and gather messages from the health units and will have an updated situation in each center. At the meanwhile, SILAIS will also be able to communicate important information to them through SMS (such as an alert or a warning about coming meetings for example) or give them automatic answers to predefined questions sent by the health units.

By providing communication links between health structures and the SILAIS, TSF will allow the Health Ministry to have more accurate information about the diseases spread within Managua and quickly survey and assess the needs in affected areas. TSF helps health professionals use advanced methodologies such as smart phones and open-source software. Mobile devices are great tools to track and transmit crucial data in order to detect an epidemic threat at an appropriate time. Through this program, TSF participates in strengthening health systems in Nicaragua.

Following the installation of the system, on October 24th, TSF organized training for all the beneficiaries of the project. The health units and SILAIS staff were trained on the application’s functionalities and available services".

For a related article on FrontlineForms, the FrontlineSMS data collection tool used by TSF for the project, go here.

FrontlineSMS: Now with Forms

It's been a hectic few months, but we're finally there. Today we're excited to announce the release of the new FrontlineForms, an SMS-driven data collection tool which seamlessly integrates into our existing and growing FrontlineSMS platform. Sure, data collection tools already exist, but many require mobile internet access to function, degrees in Linux to get running, or PDAs or the kinds of phones that just aren't available to the masses in most developing countries. FrontlineForms runs on most high- and low-end Java-enabled phones, can be downloaded directly onto a handset over-the-air, doesn't require internet access beyond installation, and utilises the already-proven simple user interface of FrontlineSMS. In short, FrontlineForms compliments our existing focus on empowering the social mobile long tail with an entry-level, usable data collection tool.

According to my thinking, tools for the long tail need - among other things - to run on readily available hardware wherever possible, and be simple to install and easy to use. These innocent little criteria can create huge challenges, though. Writing an application which runs on all desktops (Windows, Mac and the various flavours of Linux), that interfaces locally with the widest range of phones and modems, and connects remotely with a data collection tool which runs on as many Java-enabled handsets as possible is a huge technical challenge. Many other mobile solutions concentrate on one desktop operating system, or a small family of mobile phones (sometimes just a single phone), which is all fine if you want to concentrate on users higher up the long tail. With our focus on grassroots NGOs, we don't.

So, this is how it works. Using the new FrontlineSMS Forms Editor (above), users are able to create a form visually on their computer by dragging-and-dropping field types, giving them names and setting other parameters along the way. The form is then encoded and sent via SMS to any number of handsets running the FrontlineForms client, a small program which runs on a wide range of Java-enabled handsets. Once these handsets receive a new form, the Java client interprets the data, saves the form layout and displays a mobile version ready for the fieldworker to complete (see below).

The FrontlineForms client can hold many different forms at the same time, all selectable from a drop-down menu. As requirements change new forms can be built and distributed by simply texting them to the recipients handset through FrontlineSMS - they don't need to travel to the office to be added. Once out in the field the user simply inputs their data, and once complete multiple forms are combined and compressed, ready to be sent back to the FrontlineSMS hub, again as SMS. If at any time users find themselves working out of range of a mobile signal, the data is usefully held in "offline" mode until connectivity is restored.

The addition of data collection functionality to FrontlineSMS is a significant step forward for the software. From today, non-profit organisations in the developing world can experiment with anything from simple two-way group messaging campaigns to prototyping SMS-based information services, or start collecting data in the field, all through a single software application. The modular nature of FrontlineSMS means that users are able to deactivate functionality they do not need, but then easily reactivate it as they grow into SMS services. Future "modules" will include mapping functionality - powered by Ushahidi - and multimedia messaging (due later this year) allowing the transmission of pictures, audio, video and text. More specialist applications, including those being developed independently by the FrontlineSMS:Medic team, will also appear as optional modules.

According to Dr. Luis Sarmenta of the Next Billion Network and MIT Media Lab - whose students worked on pre-release versions of the tool as part of their own projects:

"Data collection from the field is one of the most common needs we see among projects in the developing world today, and enabling people to use mobile phones instead of paper would empower a lot of groups and people out there to do their work more efficiently, more effectively, and with broader reach. FrontlineForms seeks to provide this profoundly useful capability while remaining true to the goal of ease-of-use that has been the key to FrontlineSMS' success and value"

Télécoms Sans Frontières (TSF) were equally positive after spending several days putting the entire platform through its paces as part of a wider evaluation exercise. According to Grégory Rebattu, TSF’s Niger Representative:

"Crucially from our perspective, FrontlineSMS is extremely user-friendly, allowing partner organisations on the ground to rapidly deploy a data collection and dissemination system from scratch. This simplicity is crucial for organizations which may lack technical skills, and users can be up and running in a matter of minutes with the minimum of mouse clicks. The intuitive nature of the software also means that little technical support is required once they’re up and running"

Today's release of FrontlineForms gives many new and existing FrontlineSMS users access to entry-level data collection tools for the very first time. Those that find it valuable, and those whose data collection needs grow, can then move onto more scalable and powerful solutions such as those developed by DataDyne, an organisation we've been in contact with over the years and whose work is making a considerable impact in parts of the developing world. What FrontlineForms aims to do, over-and-above anything else, is give grassroots NGOs the opportunity to try out mobile data collection with the minimum of fuss, the minimum need for high-level technical expertise or equipment, and the minimum of funding.

These are exciting times for the FrontlineSMS community. The software has been allowed to develop organically, based very much on the needs of  users in the field, and it continues to power increasing numbers of social change projects around the world. If 2009 doesn't turn out to be the "Year of Mobile" everyone is talking about, we'll sure be doing our best to make it the "Year of the FrontlineSMS user".  o/

(Further details on today's FrontlineForms launch can be found on the official Press Release. A special thanks goes to Tess Conner for her work on media and PR, to MIT and Télécoms Sans Frontières for their feedback, to the team at Masabi for their commitment and contribution to the project, to members of the FrontlineSMS Communiity for their ideas and enthusiasm, and to members of the wider social mobile community for their continued support and encouragement. You know who you are)