Messaging by numbers

With well over four hundred download requests for the new (well, latest) version of FrontlineSMS, it seemed like a good time to dig a little deeper and see if any patterns were emerging. It'll be interesting to do this again in the coming months, and see how or if these numbers have changed over time.

Platform

The first version of FrontlineSMS ran exclusively on Windows machines, and we were keen to expand this to cover other operating systems in the latest release. That said, it comes as no surprise that the majority of new users have requested the Windows version (79%). The majority of Apple Mac requests (13%) came from either techies or users in developed/Western markets, and almost without exception all Linux requests - trailing in third place at 8% - came from the developer or techie community. This reflects what we originally expected, and justifies our original focus on a fully-automated Windows installer, as opposed to the Mac and Linux versions which require a little manual configuration. (This is set to change, however, as we work with Ushahidi on a standard platform-independent installer in the coming weeks).

Location

Geographically we have an interesting spread, with three regions cancelling each other out. Bearing in mind these are the areas of 'residence' - so-to-speak - of the users (and not necessarily their region of focus or operation), North America is slightly ahead at

26%, followed very closely by Africa and Asia (both on 25%). Europe sits back in fourth place (14%), with South America becoming a new 'growth' area for FrontlineSMS, hitting 8% from a standing start back in June. The Middle East makes up for quantity (only 2%) with quality - there are some very interesting FrontlineSMS-activities taking place there at the moment, and I'll hopefully be able to write about them at some stage. As always seems to be the case, the more interesting FrontlineSMS use-studies seem to be in war-torn areas, or areas of political instability.

Purpose

What's particularly interesting about the proposed uses of FrontlineSMS is that there's no clear 'winner' (see below).

Education and economic empowerment programs account for an equal share of 28% of downloads, followed by health projects at 10%, human rights and advocacy work at 9% and - surprisingly - media and arts at 8%. Two surprise packages are the number of youth-focused projects - 6% - and religious - 5%. Further analysis, and a more detailed breakdown of the categories, will be useful as the user-base grows.

So, what does this tell us? Well, it's a bit of a mixed message, but the numbers do give us an early "average FrontlineSMS2.0 user" profile - that of an organisation based in North America (by a whisker), running the Windows version and working in economic empowerment or education. Interesting...

Zimbabweans speak out through SMS

International press interest may be on the wane following the heady heights of recent months, but the daily struggle continues for millions of people living in Zimbabwe. An inflation rate of over two million percent - usually a leading headline in itself - merely serves as a backdrop to the political manoeuvring taking place following the recent flawed presidential 'elections'.

It would be all too easy for people to lose hope, particularly in such a disempowering and disenfranchising environment dominated by fear, government harassment and a largely state controlled media which pushes out its own unique version of the truth. Freedom of speech is only freedom of speech when it comes with freedom from fear, something that many people don't yet have.

But hope, it turns out, is one of the few things many people still do have, and freedom of speech has found an ally in the humble mobile phone. I recently blogged about the use of mobile phones during the ongoing troubles, and highlighted the work of Kubatana.net, a grassroots organisation who have been pioneering the use of mobile technology in civil society work. Since 2005, Kubatana have been using a combination of kiwanja's FrontlineSMS platform, and a couple of other custom applications developed around the technology. Kubatana continue to use it, and continue to reach out to everyday Zimbabweans through the mobile channel - one of only a few available to them.

Back in April, at the height of the troubles, Kubatana asked everyday Zimbabweans: "What would you like a free Zimbabwe to look like?". Zimbabweans answered the call through their mobile phones, texting in their hopes for the future. Many people said that the question gave them hope in uncertain times.

Last week, while doubts lingered over the newly signed MDC/Zanu-PF deal, Kubatana reached out again to their SMS subscribers, asking them: "Kubatana! ZPF and both MDCs agree to talk to resolve crisis. Send yr thoughts on this & give us yr postal or email addr if u want a copy of their agreement". Zimbabweans responded with a range of comments and opinions, including:

The talks is good but MDC must be very clever - Zanu PF wants to swallow the MDC

Yes it’s a brilliant idea which shall help end crisis, poverty and all tribulations in Zimbabwe united we stand divided we fall Tsvangirai showed qualities of being a leader by agreeing to talk

Free and fair elections tomorrow with international observers!

It is long over due but we want justice

May be worth the effort but MDC must keep their eyes open. You can’t trust these guys. I agree with Tsvangirai that people have suffered enough

I believe it’s a good idea if they can reason together in order to solve this crisis. But they must recognise the results of the election done on 29 March

We don’t need masters, colonial or nationalist. We want public servants. So respect our votes of March 29. You asked for them

That’s better because we are suffering. We are stuck and something must be done to save the lives of Zimbabweans

The talks are okay but Mugabe must not lead the government & must step down

For as long as it is something that will result in the fulfilment of our wishes and solve our problems no hard feelings

I think it is a very bad idea for ZPF and MDCs to talk coz they are like water and oil as far as policies are concerned. What happened to ZAPU when it merged with ZPF? I dnt approve of the talks unless they start on the March 29 election which means MDC T would be the winner

No problem as long as the talks result in the formation of transitional authority & fresh, free & fair run-off being conducted thereafter

The talks are very important but MDC must not at all accept a gvt of national unity. They must go 4 a transitional gvt and pave way 4 fresh elections. Zanu PF plans 2 destroy MDC just as they did to ZAPU

In addition to direct comments and opinions, over 300 requests came in for the document to be posted to people, and over 200 for it to be emailed. This, according to Kubatana, is a small indication of just how starved most Zimbabweans are for news about their own country.

The numbers may not yet be huge, but mobiles are certainly beginning to make their mark.

Three is not the magic number...

It's 1.4.7...

One month ago the new version of FrontlineSMS was released. Well over three hundred NGOs responded and downloaded the software, and over a hundred of them have joined the new online community. Apart from the excitement surrounding the software itself, the new community is already proving its worth. I'd easily have settled for a hundred members after one month - hopefully the other two hundred will also see the value and sign up and engage soon.

I'd also have settled for the level of enthusiasm among the practitioner community. As you'd expect, many of the smaller NGOs won't have had a chance to do much with FrontlineSMS in such a short space of time, other than get familiar with the software and maybe run a few internal tests and trials. Some of the larger or better resourced projects have made some headway, however.

One of the most active users is Josh Nesbit in Malawi, who's using FrontlineSMS to drive field communications between a local hospital and its six hundred roaming community health workers (CHWs). He's also managed to set up a number of innovative services, such as automatic cellphone top-ups and a facility which allows CHWs to text in drug names and automatically receive responses on recommended uses and doses. A lot of people seem to be watching what Josh is doing very closely. What makes it so exciting is the fact that it's so highly replicable, not to mention the immediate impact it's having on the hospital and the community it is seeking to serve.

In one of the first microfinance-related applications of the new version, FrontlineSMS is being used by Grameen in Uganda to open up text-based communications with their Village Phone Operator (VPO) network. According to the project:

... We have been using FrontlineSMS to survey VPOs on their experiences at our training sessions and events, distributing information to them ranging from airtime to announcements to outages, and inviting feedback on other selected items through SMS. It really makes our lives easier by giving us a clear record of what’s been sent and responded to that can be reproduced and re-used elsewhere. It also helps us promote a culture of SMS use for communications

FrontlineSMS is also being lined up by the Cambodia Crop Production and Marketing Project (CCPMP). Funded by the Australian Centre for International Agricultural Research, their aim is to improve agricultural value chains as a key to sustainable growth and poverty reduction in Western Cambodia. CCPMP plan to begin workshops and trials of FrontlineSMS in August and September. Further details are available on their project wiki. (FrontlineSMS is already being used to provide coffee prices to smallholder farmers in Aceh, something I blogged about a while ago).

Another project considering FrontlineSMS implementation is a text-based SOS/distress facility for Overseas Filipino Workers (OFWs). The programme attempts to maximize the widespread ownership and use of mobile phones by Filipinos at home and abroad, and provide a 24/7 service in case of emergency. Incoming SOS text messages will be forwarded to numerous organisations and agencies capable of responding to various emergency situations. The project has just completed a round of comprehensive testing on the latest version - 1.4.7 - and posted the results on the FrontlineSMS community web pages.

Finally, Ushahidi have just completed their own period of FrontlineSMS evaluation, and are now putting together plans to integrate the platform into their web-based "crisis alert system". Ushahidi was recently listed as one of "Ten Web Startups to Watch" by MIT's Technology Review.

Behind the scenes there's also considerable activity, and we're working with a number of large donor organisations and academic researchers to help them understand the FrontlineSMS user base. Expect some interesting field-based research in the coming months. And in a couple of weeks or so we're releasing the software source code, with a number of developers looking to build on the work we've already started.

I've always believed in the immense value of building an NGO community around a single powerful, shared, open, flexible mobile-messaging solution. After a couple of years it finally looks like it might actually be happening.

The Social Mobile Long Tail 2.0

A few months ago I finally got round to diagramming what I thought mobile applications development in the not-for-profit space looked like. I came up with this, and called it "Social Mobile's Long Tail". It was based on the original Long Tail concept, first talked about by Chris Anderson in a Wired Magazine article, when he used it to describe consumer demographics in business (something quite different).

(A larger image is available via the kiwanja.net site here)

My thinking was this. Looking at the mobile applications space today we have a number of high-cost, well-publicised, large-scale mobile-related projects which tend to cover national (and sometimes international) needs. These "large" systems play a crucial role in helping larger bodies, sometimes as big as government departments, provide mobile services to their target audiences. They are generally aimed at the higher-end of the market, where only the larger or resource-rich NGOs reside. Way out there on price, complex to develop (assuming you wanted to) and near-on impossible to replicate, they're almost completely out-of-reach of your average grassroots NGO. These applications and platforms sit in the red part of the Tail.

In the orange section we move into the more mid-range systems - solutions developed by individual NGOs for a specific need, campaign or project. These are generally less complex, which makes their chances of replicability slighter better, but still difficult for many grassroots non-profits with few technical resources or hardware at their disposal.

Finally, in the green section - the truly long part of the long tail - we have the low-end, simple, appropriate mobile technology solutions which are easy to obtain, require as little technical expertise as possible, and are easy to copy and replicate. From my own experiences the number of NGOs present in this space is by far the greatest, making it the area to focus on if we want to create the highest amount of mobile-enabled social change. Add up all the value here, and it easily outweighs the rest along the higher (more lucrative) parts of the tail.

I use this diagram in many of my conference talks and presentations, and it seems to go down very well. It was interesting to see some of the staff at Nokia Research, where I spoke last month while I was in Palo Alto, grabbing their camera phones to snap a picture of it. I'm always thinking about ways I can refine it though, and Jim Witkin - a colleague - suggested adding an extra axis. This is now the one on the right, representing the number of NGOs in each of the Long Tail segments.

There are probably better ways of depicting this, but for now I'm happy with this. Suggestions, however, are always welcome.

Three years on, but still some way to go...

I'm writing this from seat 7D at exactly 38,000 feet somewhere between Forssa and Cambridge. Normally seat 7D would be in first- or business-class, but unfortunately for me I'm on a Ryanair (low cost airline) flight. Nothing fancy here. I'm returning from a short combined work and pleasure trip to Finland, where exactly three years ago I was knee-deep writing the first version of FrontlineSMS.

It was 'seat of the pants' stuff back then. I remember giving a very early interview about the software to Charity Times, even though it was only a third complete and it wasn't totally clear what it was or wasn't going to do. If that wasn't enough, I was also asked for a URL so people could go online for more information. "Of course", I said. With no website yet in place, programming was quickly put on hold for an afternoon while one was hastily deployed. In the absence of an obvious graphic to use for the main banner, and no logo to speak of, I took the liberty of taking a photo of the forest outside (the same forest I used to stare into while trying to decipher numerous unfriendly VB.NET error messages). My forest banner - which did resemble something of a 'frontline', I guess - held firm for two-and-a-half years until it was finally replaced when the new website - properly planned and commissioned, I hasten to add - went live in May.

A lot has changed in three years, and we're not just talking website banners. The initial launch, back in late 2005, went largely unnoticed. I remember spending my evenings trying to identify people who might be interested in writing about it, but it was new, was written by somebody nobody had heard of, had no users, nobody knew if it worked (not even me, to be honest) and nobody knew if anyone would want it. Talk about an uphill struggle. Mike Grenville at 160Characters was the first to see some potential in it, and his post got the ball rolling. A few other sites followed suit, most liking the thinking behind the program more than the program itself. Things slowly began to move, and a few enquiries came in from here and there. One was from Kubatana, who have the great honour of being the first organisation to take a punt on FrontlineSMS (they still use it to this day). Significantly, another email was from the MacArthur Foundation. The huge significance of that mid-November telephone conversation with Jerry wasn't to become apparent for another year-and-a-half or so.

Today, news of the latest version is effortlessly working its way around the web and my Inbox is regularly hit with NGO and press enquiries, people wanting to know if they can help in any way, and a stream of messages of support (there are one or two negative individuals, but luckily they remain well in the minority). There are some great, hugely supportive Blog posts out there, including those by Erik Hersman, Mike Grenville, Sanjana Hattotuwa and Clark Boyd, but also some insightful, short and unusual ones. FrontlineSMS is work in progress, and people seem interested enough to want to come along for the ride.

Cellphone 9 described FrontlineSMS as "The NGO Twitter", while Unthinkingly thought it was "a thoroughly wonderful idea in many ways … If you’re into international rural research with mobile phones. A tool worth watching very closely, it’s what I think is the leading platform of the mobile research 'industry' if there is such a thing". Chromosome LK won the Dramatic Headline competition with their "FrontlineSMS and Sri Lankan Gays" (referring to its use in Sri Lanka by a gay rights group), while Aydin Design decided that one of the really exciting things about FrontlineSMS was "the speed of development - with low resources, putting it in the hands of people now - so they can do things to improve their lives - now", which is exactly what it is trying to do. Isis-Inc - who's strap line is "Technically, it's about sex" (?) - concluded their coverage with "Yay FrontlineSMS!! Access meets elegance!!".

It was Clark Boyd, however, who hit the nail right on the head when he wrote:

Today, FrontlineSMS announced version 2.0. To get a handle on what goes into this, think about it. This platform has to work on hundreds of different handsets and modems, and in languages ranging from Swahili to Cantonese. And it needs to work with Windows, Mac and Linux. Not child's play, and not something that's been done with millions of dollars of backing from major funders

Not one to sit on my laurels, I'm already working on ideas for the next version of FrontlineSMS, and a number of exciting related initiatives, with the support of another major US foundation. FrontlineSMS is a major step forward in kiwanja's efforts to build affordable, appropriate technology solutions for the grassroots NGO community.

But we're by no means there yet...

FrontlineSMS takes on rural healthcare in Malawi

Today sees the official launch of the new version of FrontlineSMS. To celebrate, kiwanja.net invited Josh Nesbit - a Senior in the Human Biology Program at Stanford University - to talk about its use in east Africa where he's spending the best part of this summer introducing the system into a rural hospital in Malawi. You can read Josh's Blog here "St. Gabriel’s Hospital is no stranger to assaults on well-being spread by disease and illness. Located in Namitete, Malawi, St. Gabriel’s serves 250,000 rural Malawians spread throughout a catchment area one hundred miles in radius. With a national HIV prevalence rate of 15-20%, children orphaned by AIDS will represent as much as one tenth of the country’s population by 2010. With tuberculosis (TB), malaria, malnutrition and pneumonia ravaging immuno-compromised populations, the health system - including St. Gabriel’s Hospital - faces a disquieting burden. Malawi’s health challenges are compounded by its devastatingly low GDP per capita, by some measures the lowest in the world.

With just two doctors and a handful of clinical officers, St. Gabriel’s Hospital is strikingly understaffed. This perennial state of affairs explains the shift of primary healthcare in other, similar settings, to Community Health Workers (CHWs), trained for specified tasks. Through the hospital’s antiretroviral (ARV) treatment program - drug therapy for HIV/AIDS - over 600 volunteers have been recruited. These volunteers are spread throughout villages in the Hospital's catchment area. Some CHWs are HIV and TB drug adherence monitors, while others accompany patients during long journeys (up to a hundred miles, often by foot) to the hospital.

A few of the more inspired volunteers record their activities in notebooks, and travel to the hospital to have their good work acknowledged. The vast majority, however, remain disconnected from hospital activities, interacting with hospital staff only to pick up their drugs. It’s not that they don’t want to play a legitimate role in a community health system - there is no communication to foster such a role.

Enter FrontlineSMS. The program, developed by Ken Banks and his team at kiwanja.net, is the cornerstone of a new, text-based communications initiative at St. Gabriel’s Hospital. Funded by the Haas Center for Public Service at Stanford University and the Donald A. Strauss Foundation, I'm currently knee-deep in a pilot program.

FrontlineSMS is being used to connect the hospital with its CHWs, expanding the role of the volunteers. Drug adherence monitors are able to message the hospital, reporting how local patients are doing on their TB or HIV drug regimens. Home-Based Care volunteers are sent texts with names of patients that need to be traced, and their condition is reported. "People Living with HIV and AIDS" (PLWHA) Support Group leaders can use FrontlineSMS to communicate meeting times. Volunteers can be messaged before the hospital’s mobile testing and immunization teams arrive in their village, so they can mobilize the community. Essentially, FrontlineSMS has adopted the new role of coordinating a far-reaching community health network.

The hospital sees intense promise in the formidable duo of FrontlineSMS and the cell-phone-yielding health worker. The usefulness of a well-managed communications network is undeniable, particularly when the information is so vital. In the first hours of the pilot program, a deceased patient’s extra ARVs were secured, the Home-Based Care unit was alerted of ailing cancer patients, and a death was reported (saving the hospital a day-long motorbike trip to administer additional morphine).

Rural healthcare has found, in FrontlineSMS, a powerful protagonist".

FrontlineSMS gets active

FrontlineSMS has so far managed to achieve quite a lot with really very little, but that's about to change. After two-and-a-half years of promise, it's finally beginning to look like the software I dreamt of that wet Saturday evening in Cambridge back in early 2005. I've spent the past week putting six months of development through its paces, whilst writing the new User Guide, and am as excited as ever about what this thing can do. One of the most exciting new features are things we've called "FrontlineSMS actions". Here's what they do.

"FrontlineSMS actions" are triggered by keywords which arrive via incoming text messages from patients, farmers, staff, fieldworkers, members of the public or whoever. Once a keyword or phrase is detected, FrontlineSMS can be told to do one of a number of things. These are our "actions":

Auto Reply
FrontlineSMS will automatically send a pre-determined SMS back to the sender of the message (maybe a "Thank you for your message", for example, or clinic opening times, or the current price of matoke)

Auto Forward
FrontlineSMS will automatically forward the incoming message to all members of a pre-determined Group. This can be useful for users who want Group members to be able to contact each other via SMS with latest news, or with urgent announcements (Auto Forward does a similar thing to Twitter)

Join Group
FrontlineSMS will automatically add the sender of the SMS to a pre-determined Group. Again, this is useful for users running a series of user Groups or clubs, and who want people to be able to join automatically by publicising the keyword without them having to make direct contact. A campaign, for example, could say "To join our Control Arms Campaign, text in the word JOIN to 123456789"

Leave Group
Members of Groups can leave any time they like by sending an SMS with a pre-determined keyword or phrase (for example, LEAVE GROUP)

Survey
Allows the running of competitions, Surveys or the soliciting of opinions from people. Any time a message comes in which starts with the pre-determined Survey keyword, FrontlineSMS will keep track of it and allow all responses to be analysed in the SurveyAnalyst module. Surveys or competitions could ask people, for example, to text in the word OPINION followed by their opinion on a certain topic or subject

Email
Keywords can be used to instruct FrontlineSMS to automatically forward an incoming text message to a pre-determined recipient, by email. This might be useful if a Project Manager, or someone in a different country or office, needs to receive emailed details of incoming Survey or campaign text messages, or if users want their messages to be backed up in an email system such as Outlook or Google Mail, or held somewhere for wider forwarding

External Command
To provide maximum functionality, keywords can be set up to trigger the running of external commands or programs on the computer (for example, a batch file or a script). Advanced users could write a batch file which finds out how much free disk space is left on the computer, for example. An incoming SMS with, say, the keywords FREE SPACE could then be set to trigger the running of this batch file, with FrontlineSMS texting the result (i.e. the amount of free disk space) back to the message sender. The External Command function can also be used to instruct FrontlineSMS to send incoming messages to remote servers over the internet, which may be useful as a method of backing up data, or for a website with a news ticker which needs to display all incoming messages for a campaign or event

As I speak - or should that be write? - FrontlineSMS is being tested by around twenty-five NGOs. Over seventy requests to use the new version have been submitted via the website in the past three weeks. Right now we're just ironing out the last few kinks before we make it more widely available to the NGO community. These are exciting times, and going by the feedback we're receiving, we're not the only ones getting excited...

An SMS is an SMS in any language

With users in over forty countries around the world - and growing - keeping FrontlineSMS an English language application was never going to be the way forward. Thanks to some great work from the developers, and with the new FrontlineSMS a matter of days from launch, we're turning our attention to widening language support. Volunteers and supporters from around the world - some of which are members of the FrontlineSMS Supporters Group on Facebook - have been helping us translate the software into other core languages: Portuguese, Spanish, French and Swahili. FrontlineSMS will support these at launch, with additional support in the pipeline for Filipino and Cambodian.

Of course, if we're talking about NGOs, activism and human rights, no SMS platform would be complete without Chinese language support. So here we have it - another one we're including at launch. It's going to be interesting to see how this impacts adoption in China, a country which, so far, has no FrontlineSMS users.

FrontlineSMS and the culture of the goodie-bag

This week sees the launch of the new and improved FrontlineSMS (or, at the risk of jumping on the bandwagon, FrontlineSMS2.0 as I prefer not to call it). As well as support for Windows, Mac and Linux, we're also launching a new website and, through a growing band of global volunteers, gearing up our awareness-raising campaigns. Although this feels like something of a fresh start, FrontlineSMS already has users in over forty countries around the world and continues to generate a buzz of excitement among NGOs who come into contact with it. Next week will also see the new FrontlineSMS debut at Global Messaging Congress 2008 in Cannes, where I'm doing a keynote address on the use of mobiles - text messaging, more specifically - among the global NGO community. This follows on from my February talk at Mobile World Congress in Barcelona.

Although most mobile industry events continue to be dominated by money-makers, aspiring money-makers and deal-breakers, it's refreshing to see NGO work finally gaining traction. Clearly, as more and more companies turn their attention towards emerging markets we'll see an increasing emphasis on the 'bottom of the pyramid' at these kinds of events.

With the exception of my twenty-five minute talk, the remainder of the two-day conference turns its attention back to mobile advertising, the mobile web, user experience, messaging business models, the role of IM and the future of mobile messaging. There will also be the chance to unwind with colleagues at the Global Messaging Awards bash, which I helped judge last month. It's going to be a very interesting couple of days, and I'm looking forward to hearing from some of the leaders in their field and exploring ways of leveraging some of this innovation for the benefit of the non-profit community.

And, just to be sure that on their way home no-one forgets the considerable impact of mobile technology to promote positive social and environmental change around the world, delegates will get a FrontlineSMS goodie-bag. I won't spoil the surprise, but let's just say that the contents will help remind them of the considerable challenges many mobile users face in the developing world.

Thanks to Wieden+Kennedy for the cute photo.

Text messaging. Democracy. Coffee

What a week for FrontlineSMS. Activity was already on the rise - we're preparing for the launch of a new version of the software at Global Messaging 2008 in Cannes next month - but with news breaking this week on its use in Zimbabwe by Kubatana.net has come an additional flurry of press and user activity.

A number of Africa, technology and mobile blogs picked up on the latest report after I wrote about here earlier in the week. The sites quickest to the news included SmartMobs, Global Voices, DigiActive, Black Looks and Kabissa, with numerous other personal blogging sites continuing to link through.

Yesterday, a news item on "The World" also went out across public radio in the United States, where their Technology Correspondent interviewed kiwanja and Kubatana about how the software has been used in Zimbabwe. A three minute audio is available here (MP3, 2Mb).

Interestingly, this increase of interest has lead a number of sites to re-visit the use of FrontlineSMS in providing coffee prices to farmers, a subject I covered a couple of weeks earlier, here. The more notable sites to pick up on this has again been Global Voices, Ode Magazine and none-other than The Independent, who list kiwanja's blog entry on the subject among its "Pick of the Blogs" for 9th April ("From conception to replication").

All of this has lead to a flurry of activity from the non-profit community, with enquiries coming from far and wide - the United States, Cameroon, Trinidad and Tobago, Fiji, France and Uganda among many others. FrontlineSMS users around the world are slowly beginning to connect.

With so much already achieved with what is still technically the Beta release of the software, next month is very significant not only for FrontlineSMS, but also for the global NGO community who desperately need these kinds of tools in their work.

Kubatana reaches out with FrontlineSMS in Zimbabwe

The future of Zimbabwe hangs on a knife edge this morning, as it seems to have done for the past week (or the past few years, depending on your perspective). Like many people with an interest in the country, and like many others with friends or relatives living and working there, I've been closely following events on TV and online. International news sites such as the BBC have been as good as ever, but I've also been spending increasing amounts of time on local sites which, I feel, often give a 'truer', more personal sense of what's going on. One of the best sites for this has been Kubatana.net Back in the summer of 2006 I was fortunate to spend three weeks in Zimbabwe working with them. A local NGO seeking to promote human rights and good governance, Kubatana were the very first users of FrontlineSMS when it launched back in 2005, starting a trend which has seen the software used for similar activities in a number of other countries around the world. In their own words, FrontlineSMS finally opened up the possibilities for text messaging in their work, and I knew they had plans to use it during the 2008 elections. This is what they've been doing.

In addition to their SMS election line (promoted on their home page, above), they have been running a "What would you like a free Zimbabwe to look like?" initiative. Zimbabweans have been incredibly responsive, with many people saying that the question gave them hope in uncertain times. According to Kubatana:

It's also been a real learning experience for us, reminding us that ordinary Zimbabweans have a wealth of good ideas to contribute, and our political and civic leadership must work on building a more participatory environment

A combination of SMS and email were used in the initiative, with text messages such as "Kubatana! No senate results as at 5.20 pm. What changes do YOU want in a free Zim? Lets inspire each other. Want to know what others say? SMS us your email addr" sent out to their mobile subscriber lists. FrontlineSMS was used to blast the messages out, and then used collect responses which were then distributed via an electronic newsletter and on the Kubatana Community Blog (see below).

According to Kubatana, "Without FrontlineSMS we would not have been able to process the volume of responses we have received, and we would not have been able to establish a two-way SMS communications service in the way that we have".

In the event of a Presidential run-off, Kubatana plan to produce a broadsheet with the feedback they've received from Zimbabweans in order to remind them what each other wanted, and to inspire them to go out and vote (again). After the election, they hope to produce a booklet with a page on some of these ideas and include an editor's comment, a cartoon or even a set of postcards carrying the most unique, original and practical ideas.

Unlike the Nigerian elections, where FrontlineSMS was used as a monitoring tool, in Zimbabwe it has been effectively used to mobilise and inform civil society during and after the election process. In both cases, the real success story has been the NGOs themselves - NMEM in Nigeria and Kubatana in Zimbabwe - who have both demonstrated the power of mobile technology in civil society initiatives, and what can be done when the right tools make it into the hands that need them the most.

FrontlineSMS comes of age

Two-and-a-half years in the making, FrontlineSMS is finally shedding its Beta status and will soon, finally, be launched to the NGO community as a fully-blown product. Although it's taken much longer than I'd have hoped, at least we've had ample time to listen to the users and got the clearest possible indication of what we needed to add, remove, tweak and improve to make it more useful and relevant. The Beta - proof-of-concept as it was - naturally had its problems, but thanks to a great team of developers the new version is on target to exceed even my own expectations.

We're still in Beta in the new release (but at least it will get out of it this time!) and things are still a little rough in places. Many of the finishing touches are scheduled for later in the development cycle, but the software is already beginning to take shape and neatly builds on the current FrontlineSMS look and feel which we know works well.

Here's a sneak preview of just a few of the things we've been working on.

We've built two user interfaces in the new version - a Classic and Advanced view - allowing the user to determine how much functionality they want to be exposed to. Beginners will be happy with the Classic, which looks and feels pretty-much like the current release. We've also added right-click menu functionality, making things quicker, easier and more accessible throughout, and 'handles' which allow different elements of the screen to be expanded or reduced in size depending on how much the user needs or wants them.

A choice of database options are now available, allowing incoming and outgoing message data to be read and shared by other applications. Incoming messages can also be 'posted' automatically to web servers, or passed to other running programs which can then deal with them independently. There are also improved data import options allowing, for example, groups of contacts to be easily brought into the database, with generated message data more easily exportable from a number of modules in a number of popular export formats. One of the problems with the current version was that the data, useful as it was, wasn't easily accessible by anything other than FrontlineSMS. Not quite so useful.

Device installation and configuration is now largely automated in the brand new PhoneManager module, with auto-detect and auto-configure functionality. FrontlineSMS scans the host computer, looks for modems and phones (which can be internal devices, or connected via USB or bluetooth), determines whether they're any use, and then sets them up if they are. Multiple devices can be used at the same time, and each can be configured exclusively to send messages, or purely to receive, depending on what the user requires. A wide variety of GSM modems and phones will be supported at launch, with simple driver creation possible for new devices as they hit the market. Long gone are the handset headache issues of version 1.0

Additional functionality includes support for SMPP, which will allow messages to be blasted through SMS aggregators such as Clickatell. This will make it possible to send large numbers of messages far more quickly and cheaply than via any attached device, if and when an internet connection is available. The new FrontlineSMS will also be platform independent, so Mac and Linux users no longer need feel left out.

Of course, this is only half of the project. A team at Wieden+Kennedy are working hard to re-brand the software and build a simple, functional, accessible website, work which is also going fantastically well. But that's the subject of an entirely different blog post altogether...

All of this work - the application itself and the website - will be publicly launched on 8th May at Global Messaging 2008 in Cannes, where I've been invited to give a keynote speech - "Mobile messaging as a means of empowerment: How has SMS been harnessed by NGOs around the globe?".

Two weeks later, 22nd May, sees FrontlineSMS feature as a finalist in the Stockholm Challenge where it's been selected for its use in monitoring the 2007 Nigerian elections. The project then enters a new phase on 1st June as the MacArthur Foundation funding ends and a new grant from the Open Society Institute (OSI) begins.

I've always felt that FrontlineSMS had a huge amount of potential. Thanks to a dedicated team - supporters, users, developers, bloggers and donors among them - we may soon start to see it.

From conception to replication

Tonight, a hundred and fifty farmers and their families who I have never met will be going to bed better off. Not only is this significant for the farmers, it's also significant for me. Because without FrontlineSMS, which is being used to provide coffee prices to these smallholder farmers, this would not be happening.

There's a tendency to think that, as a free entry-level texting solution, FrontlineSMS is only relevant for smaller, grassroots non-profits who are most likely to lack the funds or in-house expertise to develop their own solutions. Over the past couple of years I've begun to see otherwise. As a case in point, this coffee project is being run by the UN. Not the suited, New York-based UN you see on TV, but a field-based team of UN staff and volunteers who simply wanted to try something. All they needed was a simple, low-cost tool which allowed them to rapidly prototype their idea.

Today, using FrontlineSMS, their pilot project is distributing prices from five large buyers to about 150 farmers, village leaders and farmers groups by SMS in a classic "market transparency" intervention. And it's working. Prices are going up for farmers, and the buyers are getting access to more quantity and better quality. Prices are collected via phone once a week and within ten minutes are entered into FrontlineSMS and sent out. The project has been successfully running for several months.

What's notable is the benefit this project brings to the coffee dealers, the middlemen. Usually tarnished as unscrupulous and exploitative, they also have families and also need to make a living. Rather than cutting them out altogether they have been brought on board, and their reward is better quality coffee and access to larger quantities of beans.

Of course, there are countless "market price" examples out there, but what makes this significant, for me at least, is that they used a tool that any organisation working on economic empowerment or market issues could use. Unlike the Kerala fishing example, where mobile phones helped fishermen in southern India increase their profits in a similar way, this latest UN project is using freely available, NGO-specific, easy to implement named software. Interested NGOs simply have to Google "FrontlineSMS" and - if they choose - learn about it, download it and use it themselves. Barriers need to come down, and they are.

But issues of cost, replicability and knowing what's possible remain three of the biggest hurdles to mobile adoption among the grassroots conservation and development communities, something I regularly blog about. As yet, this UN project is undocumented (which is why I can't be more specific), so the knowledge is largely confined locally to where they work. Hopefully this will change. For the hundred and fifty coffee farmers involved in this project the concept has been well and truly proven, but for countless thousands of others, it hasn't. Our challenge is to make it so.

London calling

In a sense, kiwanja.net is something of a deception. With so much going on so much of the time, it exudes the aura of a small, tightly-knit organisation, a team of people busily working their way through a range of mobile and ICT-related projects. If, back in 2003, I had called the site kenbanks.com as I originally planned - thank goodness it was taken - this confusion probably wouldn't arise today. Many people assume there are at least a couple of people behind kiwanja.net, nGOmobile or FrontlineSMS. The deception is well and truly driven home when I get emails asking to speak to someone from my London office. One day, my friend. One day.

The last couple of weeks or so - a few days either side of my return to Stanford, in fact - have been particularly productive. Here's a wrap up of some of the latest kiwanja.net News.

kiwanja.net was appointed a member of the Program Committee for the W3C Workshop on the Role of Mobile Technologies in Fostering Social Development. Scheduled for Sao Paulo in June, the Workshop aims to understand the specific challenges of using mobile phones and web technologies to deliver services to underprivileged populations in developing countries. A Call for Participation for the 2008 event went out at the end of February.

A talk on the uses of FrontlineSMS by grassroots health NGOs, and a live demonstration of the software, took place at Stanford University's Texting4Health Conference. This followed closely on the heals of FrontlineSMS's inclusion in a new UN "Compendium of ICT Applications on Electronic Government". The first in a series of volumes, this one focuses on the use of mobile technology in the areas of health and learning.

After a series of discussions which started last autumn came an appointment to the Advisory Board for Open Mind, a non-profit organisation which houses Question Box, a project developing a simple telephone intercom which connects rural people to the internet. After blogging about it a few days ago (see the entry below), Question Box was picked up by the popular Boing Boing website.

After successful outings with the Global Mobile Awards 2008 and kiwanja's own nGOmobile competition, 160 Characters appointed kiwanja.net a judge for the forthcoming 2008 Mobile Messaging Awards. FrontlineSMS, which was short listed for a 2007 Mobile Messaging Award, will be at the centre of a speech I'm giving in Cannes - where the 2008 winners will be announced, and where I'll be making the non-profit keynote address on the use of SMS by grassroots NGOs around the world.

On the subject of Awards, FrontlineSMS has been nominated in the "Equality" section of the Tech Awards, an international Awards program that honours innovators from around the world applying technology to benefit humanity.

kiwanja.net made its fourth appearance on the BBC World Service, this time talking about the recently announced winners of the inaugural nGOmobile competition. The interview, broadcast on Digital Planet, profiled the projects in Kenya, Uganda, Mexico and Azerbaijan and covered more broadly the continuing relevance of SMS as a tool for grassroots NGOs in the developing world.

The Social Mobile Group on Facebook, set up by kiwanja in November 2006 (and which has just hit the 1,400 member-mark) was praised in a blog posting by Social Media Guy in an entry titled "Facebook Groups Done Right". The use of Rotating Group Officers, relevant discussion topics, the presence of an external site for non-Facebook users and a voluntary Members Directory were all highlighted as innovative ways of developing and maintaining groups on the platform.

Finally, "Design Traditionalist", a blog run by Alan Manley (a lecturer in product design in India) has named the kiwanja.net website among several others in its "Good site" section. As someone forced to do their own web design and development (it would normally be a job for the London office, right?) it's always quite pleasing when a qualified observer has a "positive interaction".

Maybe I won't make those changes after all...

When actions DO speak louder than words

Winston Churchill once famously remarked that it was "better to be making the news than taking it. To be an actor rather than a critic". But there are times when this simplifies, and trivialises, the complementary roles that 'actors' and 'critics' can play. Half-a-century on, modern technology has empowered 'critics' in ways Churchill could never have imagined.

In 1984 a BBC news crew, accompanied by reporter Michael Bourke, travelled to Ethiopia and brought news of a growing humanitarian crisis to the worlds' attention. "A biblical famine in the 20th Century" and "The closest thing to hell on Earth" was how he described it. The international community were shocked into action, and the following summer saw Live Aid - Bob Geldof's massive mobilisation of the music industry which helped raise hundreds of millions for the famine victims. Michael Bourke - 'critic' turned 'actor'.

Today, modern-day blogging is creating mini-Michael Bourke's the world over. Human rights violations, environmental vandalism, political killings, oppression against citizens, animal cruelty and unlawful detentions make the news from all corners of the globe, made possible by brave souls empowered by mobile and internet technologies. The line between 'actor' and 'critic' is becoming increasingly blurred, if it exists at all anymore. Recent events in Kenya - which have spurned the creation of Ushahidi.com - is a perfect case in point.

A few short days ago, good friend Erik Hersman (who Blogs as the widely read and highly respected White African) aired his frustration at the lack of news coming out of the country from the man and woman on the street. In "It's Not About Us, It's About Them", Erik noted:

"While blogging, emails, Twitter and the internet are doing a great deal of good getting the news out of what’s going on in Kenya to the rest of the world, I find myself troubled. You see, the communication that needs to be happening is at the grassroots level. Everyday Kenyans do not have access to any of these services. Let’s put our minds and capabilities towards solving real problems for people beyond the technologically elite"

True to his word, just five days later saw the launch of Ushahidi.com, a site which allows Kenyans to report acts of violence via the web and SMS, incidents which are then aggregated with other reports and displayed on a map. Ushahidi - which means "witness" in Kiswahili - provides an avenue for everyday Kenyans to get their news out, and news of its launch has been widely hailed in the mainstream press (and the Blogosphere, funnily enough). Putting Ushahidi together is a textbook study in rapid prototyping and collaboration, and Erik takes a huge amount of credit for blurring the 'actor' and 'critic' distinction yet further by pulling his finger out and actually doing something. As he says, when all the dust settles in Kenya, he doesn’t want to be one of the ones saying “I should have done something”.

From a personal perspective, Bloggers such as Erik have been hugely supportive of kiwanja's work, without which there would have been little chance of initiatives such as FrontlineSMS and nGOmobile ever getting off the ground. nGOmobile alone has generated interest from over seventy grassroots NGOs, all of whom are now in with a chance of winning equipment to run their own text messaging services. FrontlineSMS has empowered NGOs in over forty countries from all corners of the globe. Essential to this has been a dedicated band of supporters, including White African, ZapBoom, Tactical Tech, ShareIdeas, Textually.org, Ore's Notes, Total Tactics, Black Looks, Saidia.org and 160Characters, among many others.

Whether or not we're 'actors' or 'critics' - and whether or not it really matters - we all have a valuable role to play. Ushahidi shows us just how valuable that role can be.